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Identity / Art direction / Motion

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Reference edition 1.1.0 · Reviewed 2026-10-03. Published content remains live.

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From the studio

Notes on making things mean something.

Practical thinking about identity, image-making and movement.

Black paper forms in descending sizes, with a circular opening in the largest and blue and yellow edges.

01 / Identity

A responsive logo needs decisions at real sizes

Choose logo arrangements and detail for real placements, with a true-size Blankout proof and an editable export checklist.

Stepped ivory sheets bound by a yellow strip over blue and black paper.

02 / Briefing

Brief an identity by deciding how you will judge it

Turn a commission into applications, evidence and selection criteria. Includes an editable brief, a review sheet and a completed fictional example.

Blue and black semicircular paper forms joined by an ivory fold, with a narrow yellow edge.

03 / Identity systems

One brand, two visual expressions: decide what stays the same

What stays shared when one identity has two expressions, what can change, and how to decide whether the range earns its upkeep.