Related venture / Strategy / visual language
Kickbrand
A related venture by the people behind Blankout. This case examines the implemented visual and editorial system; it is not an outside-client testimonial.
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A strategic idea made physical: an image language built around gaps, material and alignment.
Make the gap visible.
Kickbrand works on the distance between a brand’s promise and the experience people actually have.
Its visual world makes that distance tangible. Mineral planes, controlled seams and alignment carry the idea without turning each image into a literal diagram. Teal and blush provide the family resemblance; the composition changes with the placement.
The rules behind the images.
Material has weight
The mineral surfaces establish a physical world. Light and texture make the distance between forms feel deliberate.
A relationship is visible
A gap, seam or alignment gives each image an idea. The objects do not exist merely to fill a background.
The family has range
Service and editorial images use different arrangements and crops while retaining the same premise. A homepage image is the beginning of the language, not its entire vocabulary.
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